Main navigation

I know about employee branding ? in theory anyway. That is how employees engage with the brand.

I was considering my own business and realised that although I know what business we are in, we have been recruiting and bringing people on board at a rapid rate and I wondered about their perceptions: how they were describing RedBalloon to their family, friends and people that they meet?

So this week in the team meeting, apart from doing some “speed networking”, I got the team (40 people) into pairs ? to share back and forth answering the question: what does RedBalloon do? Then it was really interesting to have the person A describe what person B had said to the whole group.

I know what business we are in, I know to describe what we do in a way that is all about the customer. But what the team came back with was inconsistent and not very interesting. There were a few gems in the group.

This is about verbal branding; how we talk about the business is just as important. It is up to us to make sure that we give people something worth saying.

We cannot influence what they say, in the sense that if they do not like the organisation or people that they work with they’re hardly going to say something inspiring.

They’re more likely to say positive things the higher they are in the organisation, according to a survey of 3000 people done late last year.

The resulting report, ‘There are no limits? what keeps employees engaged with their workplace’, found that senior people are more likely to think they work for a great company, while almost one in three at general staff level did not believe that the company they work for is great.

That is a lot of people not saying good things about a business …

As published in SmartCompany
My blogs appear on a Friday.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • And it is done! 17 years of education and ready to fly! #ilovenumbers #proudmummy #motherlove
  • This is such a wonderful moment! Congratulations to @natalia.simson and her wonderful friends .. BSci @unimelb
  • At this time of year there is no time to look back. I’m beginning to think about what I want 2018 to be. Christmas for me is about thanking the people who have been so nurturing and supportive. Whilst hectic I love it! 🎈
  • Best thing about the season? Family. Feasting. Festivities. #sundayfunday #xmas
  • Cuppa in the flower garden 🌹🌷🌺🥀🌷🌷🌺🥀🌹🍮 #sunday

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email