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There is a lot of discussion in the media about web 2.0 and the new level of intimacy that we can have with customers, suppliers, affiliates and other communities online. Clearly we use blog internally. But I am a huge fan of Wiki. This is the place where we store all the pieces of information that we need to know.

I shared a few months ago about how disastrous RedBalloon Days first website was. But version 2.0 of redballoondays.com.au was not that much better. I remember at the time I thought it was ground breaking!

Development is a journey not a destination.

Oh how little we knew. It is just on five years since we launched the first site, and this site is about four and a half years since it was launched.

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