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Great to pick up the papers this morning and see that two Australian companies – BHP Billiton and Woolworths have made it to Fortune Magazine’s “world’s most admired companies” list.

The SMH reported in relation to the list, “Hay Group, which each year analyses a particular aspect of the findings, this year concentrated its analysis on how companies across the globe managed employee reward programs. It found the companies that made up the most admired lists did a much better job of leveraging reward investments than their contemporaries.

“When the results were limited to Australia and New Zealand, almost half of the surveyed businesses reporting had implemented clear employee reward strategies compared with almost one in six that made up the top 10.

“On the other hand, 86 percent of the top 10 lists had the confidence to recognise well-performing staff through reward programs, compared with just under half of Australian and New Zealand companies. Hay Group suggested this could be because local businesses struggled with the tall poppy syndrome.

“Just over one in 10 of the local companies measured return on investment of the reward programs in place compared with just over one in six of the companies that made the lists.”  – reporter Adrian Lowe.

Good to know that those who have a formal reward program are reaping the rewards from them, however, the numbers indicate that Australia and New Zealand are behind informal reward programs. I don’t agree with Hays that it ‘s because of a ‘tall poppy syndrome’. What we’ve found is that there is an inertia because organisations know how important it is and there is a fear of getting it wrong, of failure.

Many businesses know that they must do something – but it get’s put off because they’re not sure what to do. That’s when we say – “call in the professionals”. And without wanting to push RedBalloon’s borrow too blatantly  – but here’s the ad…. That’s what we do… we’ve designed and implemented hundreds of programs…

We just need to get to more companies quicker to support them.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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