I attended a eBusiness round table this week… below is a list of things that I gleaned from the presentations

  • LoSoMo = the trend towards Local Social and Mobile
  • The internet represents a $50b contribution to GDP in Australia (the same size as iron ore exports.
  • 36.7% of all music sales are now done online
  • The Google campaign with MYOB ‘Getting Aussie Businesses Online’ was considered a success – now about 50% of all Australian small businesses have an internet presence.
  • One in every 12 retail dollars is spent online (this number excludes travel and airlines and group buying.) Group buying is not considered eCommerce because they are selling promotional coupons
  • 30% of eCommerce transactions go off-shore mainly to the US
  • 50% of all purchases made in Australia are influenced by an online presence
  • 25% of all searches are now done on a mobile device
  • 2% of people who visit an eCommerce site will buy. (ie one in 50 visitors is a purchaser)
  • By 2013 more purchases will be made on mobile devices than on desktop machines
  • There are about 22million people in Australia and 27million mobile devices
  • Google search results on a mobile device will prioritize in presenting results for sites that have a mobile version.
  • Googleartproject.com

To be a robust technology driven economy Australia needs:

  1. Infrastructure (NBN – it is all about speed)
  2. People – build a culture of skilled innovators – invest in STEM (science, technology, engineering and maths)
  3. Ideas – focus on the customer experience and the great innovations will follow

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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