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I am often surprised by how many people ask me, ‘So what is the secret to success, what is the answer, what are the sure-fire things to do to make a business prosper?’

If it was easy, would everyone get into the business of running their own show?

I read a lot, I go to lots of presentations, and I also meet with many other entrepreneurs. Two years ago I attended a two-day workshop hosted by Entrepreneur’s Organisation in Sydney. If you are a regular reader of this blog you will already know I am a great fan of this program. Verne Harnish, CEO and founder of Gazelles and author of Rockefeller Habits, shared much of what he had learned from interviewing thousands of entrepreneurs over a period of twenty years. He had pulled it all together in a very simple ‘process’ of growth. Can you imagine a one-page strategic plan that does, in fact, represent your direction for the next 30 years?

He shared that, in his experience, the three success factors in creating a culture for growth are:

1. A clearly articulated vision: If people know what they are there to do and are engaged in the vision, engaging the team becomes a much simpler task.

2. Know the numbers/metrics that drive success: These are not always the obvious ones of debtors days or revenue per person. For us it was about finding the number that also encapsulated our vision.

3. Have a communication ‘rhythm’: I never thought that process would set us free, but we saved time by knowing where and when we were meeting with whom. Team huddles and one on one meetings have been great for us.

I believe that knowing these steps is one thing, but delivering upon it is something completely different. The best thing about his program was the stories from other entrepreneurs about how they implemented the program and the results they achieved.

Verne is back on 26-27 February for info Verne in Sydney or Gazelles site

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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