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The whole concept of Entrepreneurship is interesting. Why does one person risk it all to do something differently – whilst another dream but never acts, and yet another person could think of nothing worse than running their own show.

I have just come back from an Entrepreneur Organization (EO) conference in Singapore. The buzz in the room was electric and exciting. Each talking on top of each other about the opportunities that could arise as a result of a slow down. All looking at what opportunities would come their way, what businesses they could create or buy as a result of a new playing field.

On my return, I was reading the latest “Grow your Business”  from and I thought it interesting to read Peter Switzer’s 29 characteristics that are ‘typical’ of those people who call themselves entrepreneurs – and Peter has talked to enough of them to know:

  1. Can’t work for anyone else – like to be the boss
  2. Egalitarian – like to be the boss, but they’re not elitist
  3. Takes action – They are not day dreamers
  4. Their business doesn’t make them a champion – from an early age, they are champions in the making
  5. Often launch with very little money
  6. Speak their mind
  7. Handle rejection
  8. Like to prove doubters wrong
  9. Know how to get around obstacles
  10. Believe in being hands-on
  11. Don’t mind being alone
  12. Can cope with failure
  13. Like control
  14. Future focused – don’t get caught in today
  15. They tick faster than the clock – they never watch the clock
  16. Adrenalin charged
  17. Manage time well
  18. Goal oriented
  19. Into self-improvement
  20. Often want to move faster than time
  21. Strong work ethic
  22. Having nothing is no barrier
  23. Often have a naive confidence in their own ability to do things
  24. Respect staff
  25. Understand the importance of systems in the business growth process
  26. Not afraid of making mistakes
  27. Make decisions even if they are wrong ones
  28. Don’t like to be penned in  – look for challenges
  29. Retirement is not an option

Just because someone starts a business – does not mean that they are an entrepreneur. It is something innate, the ‘dare devil’ within. The question remains can it be taught. We need as many people as possible who see opportunity rather than negativity – people who say ‘let’s go for it.’

Reader Interactions


  1. So excited that I just found your blog. I think you’re an inspiration to so many Australian women who are looking to run a successful business online, in a way that is uniquely theirs!

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  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.


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