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What a delight it has been – being on the phones, talking to hundreds of customers, answering many many emails in the weeks running up to Christmas. The things you learn.

At Christmas it is all hands on deck… watching everyone here from our HR Leader (employee experience manager) to the marketing manager get involved with customers is the most rewarding experience. Each of us seeing first hand the delight given when someone discovers the exactly perfect gift for someone. We have in the past weeks delivered 47862 gifts – now, of course, we would love to make that 50,000 and we do keep delivering even on Christmas day – so we are not finished yet.

To watch everyone pull together…this is my eighth Christmas at RedBalloon and I am so pleased to see that retails sales are strong… in fact up 41% on last year.

Thanks for your love and support throughout the year… I will be having a break with the family on a boat somewhere far away from an internet connection… see you in 2009.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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