I am regularly asked what is the ‘answer’, or ‘secret’ to your success. BRW just interviewed me for the launch of its Fast 100 program this year. This is the list I gave them.
Now having ‘really hard work’ as the first of ten is probably not going to sell magazines. But here are my top ten ‘rules’ of growth. And by the way, you cannot ‘fake it until you make it’. You cannot pretend any of these and think that people won’t notice…they do.
This list is in no particular order.

  • A platform and systems that are scalable – especially in the area of being customer centric.
  • Passion for what you do
  • Persistence, never giving up, it is more than a commitment it is being a believer
  • People, you have got to have a team of A graders
  • Process, Rhythm sets you free
  • Planning, know what to say ‘no’ to and live within the plan
  • Critical Numbers, what is the one thing that you must get right every day ? is it cash in the bank, conversion rates or profit per employee
  • Values, people can copy what you do but they cannot copy who you are
  • Purpose, knowing the difference you make every day, why you are in business.
  • A sense of fun, we can get all too serious, this does not mean silly or unprofessional, but if we are having fun our customers are having fun and that is the business that we are in.

What do you think are the characteristics of a successful business?

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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