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My colleague Shaelene – a customer experience executive at RedBalloon shared the story below on our internal blog…. It reminded me of why we do what we do… to be human is to share special moments. Life is so not about the stuff that we accumulate. We believe that people do need more ‘good times’ in their lives – and this story truly demonstrates our belief.

“I received a phone call earlier today from a lovely older lady named Mary Jo. She made a booking over the phone for her and a friend for the High Tea For Two. The date they booked for was October 20th.

This date is a significant one as they both married their husbands on this date. Unfortunately both their husbands have now passed away but as a tradition, every year they do an experience to celebrate both their wedding anniversaries together.”

What a wonderful tradition – and a nice reminder that it is our customers who tell us over and over again why we are in business – we just need to make sure we are listening.

Thank you Shae for sharing this delightful story.

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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