Main navigation

Each Trimester we have a theme. This theme is designed to get every RedBallooner focused on delivering the critical component of the plan. But we make sure that we are fulfilling our fourth value of – a sense of humour and fun. After all, it is okay to have fun in business.

This years’ theme is ‘Success to Significance’. One of the metrics we use to determine ‘Significance’ is the Google page ranking. Google will rank however it chooses. We do know that the more we are being ‘talked about’ online the more likely our rank is to go up.

So we engaged the team in the project. Their job was to take photographs, shoot video, write articles or generally put RedBalloon in the public domain. Everybody at RedBalloon loves to ‘be a marketer’. So this was their chance. We set up bi-weekly winners for ‘The most creative’ and ‘The most humorous’ and last week we had The Sneaky Awards night at Fox Studios – it was RedBalloon’s version of the Academy Awards.

The categories included:

  • Team Quantity (The team that had the most entries)
  • Most Creative
  • Most Humorous
  • Most Red
  • Most Logos
  • RedBalloon experience (Had to be on an actual RedBalloon experience)
  • Child/Animal labour
  • Surreal photos (Manipulated)
  • Greatest Public Exposure
  • Party of the trimester (Each team was given $150 and had to host the whole company for Friday drinks)
  • Movie of the trimester

I’ll share with you below more of the movies – they are really funny. Also, the photo’s of the actual awards night. It was so great to include the RedBallooner’s partners at this event. After all, so many of the partners had to be cajoled in to assist with the project.

Other Sneaky Movies







Reader Interactions


  1. wow videos are really cool, and the content is amazing. But i did hate watching more than 1 video.. Thx for sharing.

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • Oops sprung, getting ready for #sharktank 7.30 tonight..He says that he won't make a sound... surely no one will notice my #headofsecurity.
  • Often our own self-doubt and fear stop us doing what we really want to do. We limit ourselves,hold ourselves back or just don't give it a go... because we spend so much time worrying about 'what if it doesn't work out'. Mea-Culpa
  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness


download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email