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The New Economic Forum tells us that one of the five steps to well being is simply to take notice. To be truly present, to see, smell, experience life around us moment by moment; to truly listen, to really focus and be aware. In essence to smell the roses and appreciated what life presents us.

I was sent this email last night – and it made me feel sad (see below). Why would we condition ourselves to not hear or see beauty because of it’s location? Are we scared that people will ‘take something from us’? When I walked to yoga this morning I heard the same accordion player that is there many mornings out side of Parliament station. He is very good – and clearly happy sharing his love of music with the morning throng. I’m sure he doesn’t do it for the money – I suspect he does it to share his gift – and give a little joy. And it is simple for us to look him in the eye and smile… he is knows he is heard and acknowledged. I’m sure a few coins wouldn’t go astray either.

Quoted from the email

The situation

In Washington , DC , at a Metro Station, on a cold January morning in 2007, this man with a violin played six Bach pieces for about 45 minutes.  During that time, approximately 2,000 people went through the station, most of them on their way to work.  After about 3 minutes, a middle-aged man noticed that there was a musician playing.  He slowed his pace and stopped for a few seconds, and then he hurried on to meet his schedule.

About 4 minutes later:

The violinist received his first dollar.  A woman threw money in the hat and, without stopping, continued to walk.

At 6 minutes:

A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

At 10 minutes:

A 3-year old boy stopped, but his mother tugged him along hurriedly.  The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head the whole time.  This action was repeated by several other childre n, but every parent – without exception – forced their children to move on quickly.

At 45 minutes:

The musician played continuously.  Only 6 people stopped and listened for a short while.  About 20 gave money but continued to walk at their normal pace.  The man collected a total of $32.

After 1 hour:

He finished playing and silence took over.  No one noticed and no one applauded.  There was no recognition at all.

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world.  He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars.  Two days before, Joshua Bell sold-out a theatre in Boston where the seats averaged $100 each to sit and listen to him play! The same music.

This is a true story.  Joshua Bell, playing incognito in the D.C. Metro Station, was organised by the Washington Post as part of a social experiment about perception, taste and people’s priorities.

This experiment raised several questions:

  • In a common-place environment, at an inappropriate hour, do we perceive beauty?
  • If so, do we stop to appreciate it?
  • Do we recognise talent in an unexpected context?

One possible conclusion reached from this experiment could be this:

If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made.

How many other things are we missing as we rush through life?

It is time to take notice of the beauty around us. The gifts that we are given every day that we have conditioned ourselves not to see – as we rush from one thing to another.

 

Reader Interactions

Comments

  1. Loved this blog, broke my heart reading that every parent hurried their children along. At a time when I am being challenged daily by my Miss 4 yo it was a timely reminder to smell the roses. Thank you!

  2. Hi Naomi, I heard this story I while back before I went off travelling and it was a nice reminder and made me question why I never stop, was it a learned behaviour from growing up? Possibly. However, when I was in Barcelona there was an amazing musician playing in the metro and for the first time, I stopped and smiled and listened. Thanks for sharing 🙂 Sarah

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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