I had the wonderful opportunity to hear Tim Pethick, founder for Nudie Juice,
speak this week. What a remarkable branding story. He shared some alarming
numbers about how numb we have become to marketing messages. We have been
yelled at by advertising for too long…we are over it.
The point is –
what are we as marketers doing about it? … Our role must change from being
those who create noise ? to those who listen and respond. Customers want a
dialogue not a monologue. Marketers must become quiet achievers.
Australian Study*

  • Australians are “increasingly unhappy with, and ignoring,
    advertising’
  • 81% say they are taking less notice of advertising
  • 66% said advertising was boring and repetitive
  • 75% say stereotypes proliferate
    * Eye on Australia 2003

Recent US Study*

  • 61% believe volume of messages is “out of control”
  • 65% say they are being bombarded with too much advertising
  • 60% think advertising is too negative
  • 45% said advertising “detracts from the experience of everyday life”
  • 33% would be willing to sacrifice standard of living for a world without
    advertising!!
    * Yankelovich Partners for the American Association of
    Advertisers

Is advertising as we know it dead when it comes to building powerful brands?
Thanks Tim for these figures and showing us what is possible by being
remarkable and having fun.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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