EDUCATION
Online business courses
keep learning with Naomi
Part of my purpose is to share my experience. My intention is to educate, inspire and empower others to try new things and live vividly.
I have produced a number of online courses to help others ‘experience’ commercial success.
I share my experience and what I have learned to help guide you through the process of Building Your Business Brand and Managing Your Business. I also recently filmed my two new courses ‘Selling Your Business’ and ‘Starting a Business Online’.
True leaders and entrepreneurs never stop learning; education is an investment in yourself.
online courses #education #learning #empowerment
Building Your Business Brand
Join me in this course and take your business to the next level.
I started RedBalloon on a shoestring budget in my front room with a small team, and now it is considered an iconic Australian brand which has an awareness level that’s equivalent to brands that spend millions of dollars on advertising. Learn the exact strategies that I used, and continue to use, to build the RedBalloon brand into a household name delivering more than 3.6 million customers to over 2000 businesses. For details, click here. For details, click here.
Selling Your Business
Learn how to make a business marketable, how to decide if you should involve a broker, how to find the right buyer, and more.
Learn how to sell your business. In this course, leading small business consultant Naomi Simson takes you through the process. Explore the factors that are used to identify when it is a good time to sell. Find out how to make your business marketable, locate buyers, and select the correct buyer. Discover how to create a strategy and decide between selling your business yourself and working with a broker. Learn about the legal and tax implications of selling their business. Finally, hear a story from Naomi about how she sold one of her businesses, and the hard lessons she has learned through her work with hundreds of entrepreneurs.
Start a Business Online
Got a business you want to get started online? You’ve come to the right place.
Do you have a great idea for an online business? In this course I teach the best practices that can help you make your business idea a reality. I explain how to navigate each step of the process—from developing your online business plan to increasing site traffic—and helps you avoid common pitfalls along the way. Discover how to adopt an agile mindset, outline your business plan, build trust for your brand, and iterate to start and grow your business here.
Managing Your Business
Explore strategies and techniques for running a small to medium business with confidence.
Getting a business off the ground is a feat in itself. But once you’ve made your business idea a reality, you’re faced with an array of new challenges which—if managed improperly—can dominate your time and prevent you from achieving greater success. In this course, you’ll learn strategies and techniques for running a small to medium business with confidence. Join me in this course as I share key lessons that can help you define your purpose and values, establish a framework for success, and promote your business in a smart, cost-effective manner. For details, click here.
Resources on a number of business themes
Australian entrepreneur, blogger, speaker, founder of RedBalloon and co-founder of Big Red Group.
After launching the Australian online success story RedBalloon in 2001, Naomi went on to co-found Big Red Group (BRG) with partner David Anderson in 2017.
Headquartered in Sydney's CBD Australia, Big Red Group is the largest marketplace of experiences in ANZ, and home to leading brands including Adrenaline, Lime&Tonic, and RedBalloon.
Australian owned and operated, Big Red Group leads and grows the experience economy through, know-how, state-of-the-art tech platforms, industry alliances and partnerships.
At Big Red Group we deliver connection to audiences, opportunities for growth and leadership in driving sustainable results for community. In 2021, Big Red Group serves an experience approximately every 30 seconds.
shared experience: thrive
Purpose
Passion and purpose are often confused but they are not the same thing. Purpose is your resolve and determination, your 'Why'.
Let's get ready to learn more about purpose...
Painted Picture
A Painted Picture document articulates the values and beliefs of your business.
Let's look at the Painted Picture...
Planning
A necessary but often neglected piece of the puzzle, I invite you to view planning as a constructive and enjoyable process.
Let's dive in to learn more about Planning...
People
Having the right people around you is necessary for success, but can often be the most challenging part of business.
Let's look at employees here...
Program
Implementing initiatives to enhance your employee's wellbeing, and your own will have a material impact on your business.
Let's look at what tools and programs you use...
Series Two
Series One
Financial Mindfulness
How to get more customers
Andrew Fleming is passionate about people's financial health. He understands the connection between mental health and financial security. He has built and app and has ready for market, but Andrew is seeking some insight in the best way to build the brand and find customers.
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Celle Skin
What ever happened to – follow up from Shark Tank.
I met Vanessa from Celle Skin on the first episode of series one of Shark Tank Australia – her journey is exciting and this episode we have a discussion on personal strategy for growth. What does a founder need to do to have a successful business? When do you stop doing everything yourself and get ‘experts’ to help? Scaling a business using outsourcing, not just employees can deliver material scale. How does an entrepreneur get out of their own way to stop doing everything and get others to bring different skills?
Youngster.co
Growth Hacks
Tony Rothacker has created a wonderful marketplace connecting youngsters to elders to support their technology journey. Tony is deeply curious about my journey. He asks Would you value purpose in business higher than profitability? Single founder or a founding team? What is the best leverage strategy? Technology? Social media? Partnership with others? Community?
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Nurturing your NDIS
How to grow when you cannot travel?
Jacquie Tewes is keen to grow her new business Nurturing your NDIS, but she is not able to 'network' and meet potential customers. How to establish networks, collaboration and joint market? Building trust nationally when you can't travel? How to find great people to work with?. Jacquie is excited by the opportunity her business presents but is seeking guidance on who, how and when to scale.
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StudioHawk.com
Age is no barrier when starting a business?
Harry Sanders is the Director and Founder of StudioHawk the Award-winning Specialist SEO Agency. Harry has some excellent questions which include, do you hire for passion or experience? Is there a reason not to back someone in business? And how does Australia shape up for entrepreneurs in comparison to other countries?
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Sasha - Start up
When is the right time to launch?
Sasha is keen to get started with her new business, but she seems to be stuck. “When is the best time to launch?” she asks. I give her a lot of insight into what customers are looking for, where they might be found and I also coach her on ‘there is no perfect’. This episode speaks to those in business about staying relevant to customers, and those who one day dream of starting one and need the next steps to do so.
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Zambesi.com
How do you create calm when life is chaotic?
Rebekah Campbell is a serial entrepreneur, author and commentator who thinks she has too much on her plate. She asks me the question about how do I find the time to do all the things I need to do? And where does personal brand fit into the marketing mix? Should you use your own name to build trust for your brand? This is a wonderful conversation and Rebekah also asks me about my experience of being a published author.
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SWIISH.com
How much should you tell you team about business performance?
Sally Obermeder asks the challenging questions on behalf of business owners and entrepreneurs. How much should you tell your team about the finances of the business? These questions are about leadership, transparency, building culture and influence. Growth is top of mind for Sally join in now to hear what insights I have for her and SWIISH.com
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Year 13
Whats the best way to build your business brand?
Saxon Phipps Co-Founder Year 13 reflects on its growth but asks “What’s the best way to start a business?”, “How do you weed out the ‘sharks’ and find advisors and investors who will help you build the brand?” How do you keep the brand building central to the business culture?” We have a considered and insightful chat keeping it real and to the point.
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Merino Country
How do you know when is best to exit your business?
In this first episode of Handpicked, I chat with Kerrie from Merino Country. Passionate about Australian manufacturing, yet facing growth challenges as finding skilled team members is increasingly difficult. This is a wonderful Australian business story with plenty of laughs, whilst asking the tough business questions.