Carolyn Stafford’s new book (launched on Friday) has 33 marketing actions a small business could take to build its brand.
Here are just four:

  • Pinch ideas from big brands – what do organisations you admire do well? Then copy it.
  • Create a knock-out visual brand – every piece of communication – even invoices are an opportunity to brand.
  • Create a great verbal brand – the language or style you use speaks very loudly about who you are. Is what you say the same as what all your people say?
  • Create a grand brand experience – using all the senses not just sight, sound and touch – but also remember smell and taste.

“A brand has to stand for something – even if it offends a few people,” Carolyn says “Branding is about emotion not about icons”.
Here is a very worthwhile read on building brands when you are a small business. Click on the book below for details.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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