The Australian Business Women’s Network conducted some research recently to gather some insights into ‘why did you start your business?’ According to Suzy Dafnis who heads the group:
“What I have noticed is that many women leave the corporate world, working for someone else, and start their own business for similar reasons. These reasons include:

  •     Freedom to choose work hours and work location
  •     Working around raising children
  •     Being your own boss
  •     Setting your own salary
  •     Utilising your creativity to create something new
  •     And of course – financial freedom

Recently I was challenged by a male entrepreneur (it was just after our listing in BRW Fast 100; only three women made the list – we were one) he said “Let’s face it women don’t set out to create an organization – they tend to work in ‘cottage’ businesses to give them more lifestyle choices  – Women don’t start real businesses!”
Needless to say, that created some lively discussion with me. But looking at the results of this survey he does, in fact, appear to have a point – and is there anything wrong with that.
What would men’s reasons for starting their businesses be, perhaps:

  • Making a fortune,
  • Being an industry luminary’
  • Creating an institution,
  • Creating a legacy for family heirs
  • Bossing other people around…

As a speaker, I get to meet very many and various groups of people – many of which are women’s groups. I consistently am asked ‘how do I create a bigger business’. Many have designed their businesses to suit their lifestyles – or are turning a hobby into a business. Simply they were never meant to be scaled.
We have some amazing female entrepreneurs in Australia (many I have had the privilege to get to know) Suzy Dafnis being one, Diana Willams of Fernwood, Janine Allis of Boost Juice, Kristina Karlsson of Kikki K. But as I did a straw poll around the office spontaneously they struggled to name much more… though there are many – as evidenced by the Telstra Business Women’s Awards.
So I pose the question – does the size of the game matter? If we play a small game – and deliver upon it, fantastic. But what if we dared to create a big game – a massive game and it drove us relentlessly, what difference could we make. We can influence our communities – the next generation of young women will have more role models?
I’m driven to change the gifting experience in Australia forever… and I will know I have achieved this if by 2015 2 million people have had a RedBalloon experience.  To deliver on this I must have a significant organisation to achieve, it people who all share the purpose.
I encourage you to dare to dream big – and then to relentlessly, with a never ever give up attitude – implement.
I’d appreciate your thoughts on this one.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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