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Positivity and Purpose

Positivity and Purpose

Someone I had not seen for a while heard me present at a large business meeting recently. After the event, he said, “You are still so passionate about your business…” And it’s true I am. I live and breath positivity and purpose. But it came across very cynically.

RedBalloon has just had a fantastic father’s day – 1000s of Dads got to have a good time. We have also launched in Sydney and Melbourne city stores with Myer. Our corporate business is winning major contracts almost weekly. Everything is looking pretty rosy from where I am. So, of course, I am positive.

But even when things are not going quite so well, I’m still pretty chipper. I was born positive, but more importantly, I have a clear sense of purpose. I often jest ‘I’m so positive, that if the world were to come to an end I’d say – “Fantastic let’s invent a new one.”’

I often jest “I’m so positive, that if the world were to come to an end I’d say fantastic! Let’s invent a new one.”

This reminded me of the story ‘Looking for the Pony’, which is all about the power of choosing how to respond to the world no matter what you are dealt with:

A father’s two sons were very different. One was a pessimist. Everything was terrible. Nothing was good enough. The other was an optimist. Everything was great.

The father wanted to put the two boys to a test to see if it was a matter of circumstance or choice.

He took the pessimistic boy and put him in a room filled with all the toys a child could dream of, just to show him that life was pretty good.

He put the optimistic kid in a room full of horse manure, just to show him that life is not so perfect.

He left them alone for an hour or so.

The pessimist son was sitting in the room crying: “Too many toys. I can’t decide which one to play with. I am so miserable. Life is terrible.”

The optimist son was whistling and singing, and shovelling horse manure around. When the father asked him why he was so happy, he replied, “With so much horse s%$t there must be a pony here somewhere.

Life deals us all sorts of things. It is up to us to look for the gold in what confronts us. Even if sometimes if is very confronting.

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  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal


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