Inspiration from Purple Cow

Seth Godin may have written the book Purple Cow – and the need for businesses to stand out, but the concept has been around for a very long time. Who was it who said there is no such thing as bad publicity – not sure if that is true?
I often speak of the need for a business to stand out, that it is up to us as marketers to give people something worth saying. We want people to talk about us, and even more so, now we want people to publish about us online. Our challenge, of course, is to have the sense of creativity and fun so to make it worth passing the message on.
“There is only one thing in the world worse than being talked about, and that is NOT being talked about.”
Oscar Wilde

 

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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