Main navigation

Naomi Simson younger years school

Schools are major employers – and how their employees speak about them effects their brand reputation too.

I’ve listened to two very different stories from teaching professionals in the last week (not from my kids schools). I am regularly inspired by my teenagers educators; the dedication teaching takes. It is a gfit, a great calling – a privilege. I marvel at the energy and persistence it must take to inspire our young people to achieve their best.

Our educators create our future.

The first story relates to a friend at my dinner table who complained vociferously about the high-profile, high-reputation private school at which he teaches. As someone passionate about employee engagement, I was both horrified and fascinated. Is his employer aware of how unhappy he is? Worse, do they not realise the impact such disappointment has on their employer branding? He is overloaded and struggles to find hours in the day to manage the required compliance. This administration doesn’t stem solely from the school, but also from the Australian government departments responsible for education.

He came up with a solution: to start work earlier. An acknowledged morning person, getting to his desk ahead of 7am he not only avoided a high-traffic commute it also made him more focused and productive. He could keep up with the admin, maintain his lesson plans – and start his teaching day fired up due to the sense of purpose and accomplishment it gave him.

Yet, in a sense of bureaucracy rather to outcomes focus, his employer can’t allow him this flexibility. If a pupil happens to come on the school campus early, at the same time as when this teacher will be tucked in his office, and the pupil has an accident, or worse, acts with malicious intent, the teacher and school could be held responsible.

Now, teachers do an absolutely amazing job and we should support them as much as possible. But why has the onus of responsibility tipped so far to them? Are we charging too closely to a nanny state?

Surely an argument can be made that a pupil should not be on the school premises unsupervised, outside of expected school hours, so anything that befalls him or her is the responsibility of the individual, not the school.

If we want an engaged, committed, enlightened, responsive next generation, isn’t it time we supported our teachers better? Invested rather than cut funding. Reduced the red tape so they could actually spend time teaching and inspiring. We need to tip the balance back.

How are your teachers supported in your community?

(PS the photo is from my school days – can you spot me? – The year that Miss Stawjsky took me under her wing- who saw me bigger than I saw myself – and I would not be here today – without her love, dedication and commitment.) This article first appeared as part of my LinkedIn Influencer Collection.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email