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Eric Rush was one of the keynote speakers at an Entrepreneur?s conference that I attended last week in Auckland.

As an Australian girl, originally from Melbourne, brought up on AFL, a Rugby Sevens – then All Black player was not someone that I had ever come across.

What a fantastic message he had. Inside a very entertaining personal story, I was left with two things.

  • It is not the technical skill, knowledge or ability that makes the real difference in succeeding? he said. Knowing ‘Why?’ puts meaning into why you do what you do.’This made sense for me…knowing ‘why’ I am so passionate about changing gifting forever (so people no longer get or give stuff that people neither value nor use) has made it easy for me to work how hard I do. Having a purpose drives me.
  • The other thing he said in the face of many knock backs his father always said ‘That’s just one man?s opinion’. Even when he finally made the All Black team his father said ‘That’s just one man?s opinion’ -another words you better keep playing really hard so you don’t get thrown off the team.I must concur, standing up for what you believe in, no matter how many knock backs you get, without taking it personally is key. And then when you are finally successful this does not mean becoming complacent…that is the time to keep reinventing yourself to continue to pursue greatness

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  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal


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