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Last week I attended Verne Harnish’s Growth Summit here in Sydney. It was great to get a shot in the arm – ie inspirational learnings. We have implemented so much of Verne’s Rockefeller habits over time. In fact, Verne shot some video of how we have applied this to our business, which I share in future blogs

I went specifically to have two questions answered.

  1. How do I continue to play a bigger game – without fear of the economic climate?
  2. What if…? How do we ask the right questions to ensure that we stay nimble and responsive as we grow?

I share with you a few clear takeaways.

  • Our job [as CEO] is to keep delivering ideas to the business – so we must keep learning – We must spend time learning especially in tough times.
  • What is the right question to be asking? Fewer statements more questions will reveal the way forward.
  • Talk less – Listen more
  • If you can’t measure it you can’t manage it.
  • Whoever has the best intelligence quickest wins – ie spotting trends quickly
  • What is the number 1 thing we are focusing on for the trimester/quarter
  • It must stay absolutely true and in alignment with the BHAG – is everyone playing for the same BHAG?
  • What will block the competition from entering our marketplace – the x factor (What do we hate about this industry or the way business is done – what are we prepared to take on that no one else in the industry will?)
  • How can we reduce the cost of acquisition of a customer ten fold?
  • How can we reduce the cost to serve, but increase the customer experience?
  • Marketing is the key to continued growth – marketing is about acquiring relationship
  • You can’t have great customer relationships without highly engaged people
  • Who is accountable in the business for customer advocacy?
  • Whoever taps into the most brains wins
  • Do we listen for our black swan moment? Where will the ‘big idea come from?
  • How do we capture ideas from customers consistently – “I’m not smart enough alone!” – Michael Dell on Ideastorm.com
  • How many outbound customers calls do senior leaders make spontaneously each week?

An insight into growth opportunities in a downturn:

    • “I will not accept the explanation of a recession negatively affecting the [new] business. There are still people travelling. We just have to get them to stay in our hotels.”

Horst Schulze – Ritz Carlton.

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Comments

  1. Thanks Naomi, This is such a Great reminder to do the stuff that counts! Thanks for sharing 🙂

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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