Years ago I heard Ike Bain (right-hand man to Dick Smith – and author of ‘the Dick Smith Way’) speak. There was one clear message… It is ok to have fun in business.
In fact the more we enjoy what we do the more productive we are. Some years ago we decided to make the most of 1 April and design a product range just for April Fools day. When we sent it out it generated our single biggest day of traffic to date. Given we had April Fools day again this year (oh that’s right we have one every year) I was really pleased that our marketing team invented another great range of experiences just for the day. Here are just a few of the feedback messages we got.
Good on you for taking the trouble and making people laugh on April fools day, there is not enough laughter, but you certainly gave me a chuckle when I read your lovely new experiences. Also congratulations on a brilliant website full of different ideas, I wasn’t disappointed when I went swimming with the dolphins (maybe do it again one day when I can treat myself).
Thanks a lot, regards,
Leigh
Heh Heh Heh!!! Loved your April Fools Spoof . . . haven’t had time to read them all . . . but I REALLY wanted to spend a night in the Fairy Castle in the Clouds . . . see what you can do . . . Keep up the good work 🙂
Sheila
It is so much easier doing business if people are having fun. We worked out that the purpose of our email marketing is simply to entertain. Perhaps give people a giggle and then they are much more likely to share it with their friends.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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