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I’m worried, fearful, or just nervous because to keep growing is also to keep changing… and to keep recruiting. With every new hire, there is a chance that the magic of what it is to work in a start-up entrepreneurial business could change.

I love the business of gift giving, I love what I do in a day and the people who work with me are fabulous. Our growth remains really strong (we have already passed last years revenue figures – and we still have 5 months to run of the year) but to achieve our BHAG by 2015 we still have a lot of work to do.

I was asked the question recently – how do I determine who is the next most important person to recruit. Marcus Buckingham shared his wisdom on that regarding getting people to do love / loathe lists. Then recruit someone to do all the things on the loath lists (they, of course, will have different strengths and are likely to love what another person loathes).

I have always thought rather than just throwing more bodies at the issue – how can we turn the loath lists into a process or a software application. What are the repetitive tasks that people do over and over again, how could we develop technology to automate those things? Of course, we have not achieved this in every area of the business – but it is a philosophy we have.

But now I must recruit, I think so far there are nine new roles this year (its only February) several have been appointed. But as each of these new people come on board my challenge becomes how can I give enough of myself to make sure that each of them really get’s what it is to be a RedBallooner.

We have an on-boarding program, each new person has a buddy, there are balloons on their desks day one, a RedBalloon experience, team lunches, lunch with me…and lots of other things to ensure that our new hires get who we are – and what our values are all about.

Its exciting but scary – I remember when I could literally get everyone in a huddle  – alignment was a daily activity. It’s different now.

My baby is now in primary school – soon to be a teenager – of course, I am a nervous parent. But this fear does not stop me from acting. I look forward to this next exciting phase.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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