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There is an Australian attitude of  ‘she’ll be right mate’ – or  ‘if it ain’t broken don’t fix it’. Actually, I think this is the way the organisations stagnate and lose their competitive advantage.

I recently presented at an innovation conference. And I have to say that I believe the source of great innovation is looking not just at what is not working, but also what is working. To continually ask the question how do you take something from good to great without judgement is a notion that organisations often struggle with.

I understand that the Japanese have a philosophy of good – better, rather than right – wrong.

To continually review is a healthy process. New people joining an organisation coming in with fresh eyes often ask the question “why do we do it that way” if the answer is “because we always have” – then there may well be an opportunity for innovation.

The process of continual review can sometimes seem a waste. But with a finite number of people available for new roles then the ability to eliminate repetitive tasks through technology or process innovations becomes increasingly valid.

The challenge sometimes in a fast growing business is to remember to acknowledge the amazing things we do have whilst still keeping an eye on all the things we are yet to do.

Sometimes it might take writing a ‘Not to Do List’

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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