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Last week I spoke on eMarketing at the Australian Institute of Marketing summit in Brisbane.

I was asked “Why do you give the information away – when you used to be a consultant?”

This made me giggle a bit…we’ve come so far. When I ran a consulting business it was fee for opinion.

So why not consult… it is different now. We have put in hundreds of corporate programs and with each of them we learn so much. I have found that it is so much easier to share from experience, what is working for others rather than tell people what to do.

By sharing what has worked elsewhere or within my own business means clients are able to choose what they want to do, thus taking responsibility for the outcome rather than saying ‘but you said’.

Someone once said to me they buy your product not your information – so why not give information away generously. That inspired me to write a lot of ideas down in ‘The little book of answers’. A collection of quotes, statistics and findings on Happy People, & Happy Customers.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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