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Employee engagement takes commitment too

Often I get asked ‘what is your employee engagement secret?’. Megan (RedBalloon Employee Experience Manager)  argues that we don’t have an engagement secret (maybe because we will tell anyone who is interested what we’ve learned – so by definition it’s not a secret). It does take focused commitment from every leader in a business – consistently.

Employee engagement is a journey not an activity. Some organizations are further along their journey than others – but how do you know where your organization is up to in the journey. That is why RedBalloon and Shirlaws came together late last year to undertake some research into organaizational engagement capability. More than 300 organizations participated in the research.

This week we will be launching the results at an event on 2 February in Sydney – I think there are a few places left if you would like to attend…here’s the link to details and tickets.

Some of the findings

  1. Training & development, non-cash rewards & incentives, internal communications and flexible working arrangements are the most popular forms of engagement spend across the board, regardless of engagement score
  2. Coaching and buddy programs along with a social club are around twice as likely to feature on the menu for engagement in organizations with an engagement score of 80%+ as they are in the group scoring 40-60%
  3. A high level of capability in the areas of purpose, culture and recognition doubles your organizations chances of achieving an engagement score of 80% and above
  4. Organizations with an engagement score of more than 80% are 30% more capable than those with average levels of engagement
  5. Increasing capability from below 50 to above 70 (out of a possible 100) increases your chances of achieving a 80%+ engagement score by x11

I look forward to seeing you at the event….

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  • Happiness:
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Frown less, Smile more;
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  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
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