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Sometimes it seems that the world is trying to tell you something. I finally got around to seeing the DVD An Inconvenient Truth
startling and depressing. Polar bears with nowhere to go as the ice caps melt, cities underwater and dramatic climate changes. Even though Australia is one of only two nations who did not sign the Kyoto agreement, we only represent 1.1% of the world’s problem according to Al Gore. The question I was left with is ‘what difference can I make?’

Our customers started asking us some months ago what do we have in our ‘carbon neutral’ range of gifts.

Last night on the ABC’s Four Corners program it was all about Global Warming and tonight on the ABC it was the Carbon Cops who are teaching families how to save energy. This average family was producing 60 tonnes of carbon each year in their newly renovated home, they had no idea. (The Simson’s would be in the same boat. We think we are energy efficient, we have low voltage lights, I don’t own a car, we turn off the lights at home and work. But now I’m not so sure.)

RedBalloon did a survey of our customer a few weeks ago to see what they were thinking…. And the message came back loud and clear, We all know that we could do more for the environment. Here is what we found.

    • ? Over 90 percent of Australian workers think their offices could be doing more for the environment we surveyed 1,788 people across Australia & NZ from a variety of small, medium and large businesses to assess attitudes towards workplace responsibility in the face of heightened environmental speculation.

Currently, most workplaces (89 percent) have instigated a recycling scheme and over half have implemented energy saving (58 percent) or water saving (44 percent) initiatives – however, more than half of those surveyed believe these initiatives are simply a piecemeal, rather than a sustained commitment.

People are clearly committed to helping the environment. Whether you agree with the global warming debate or not, employees want to think they work for an organisation that cares, and so do customers to that end.

An overwhelming 85 percent of employees said they would support environmental initiatives initiated by management with almost half (43 percent) saying they would commit out-of-office hours to environmental initiatives supported by their workplace.

I suspect that the range of Environmental (Green) Gifts that we have come up with is only going to increase in the near future in response to what employees (and customers) are demanding of organisations. The point is that most people want to do something for the environment, but they don’t know what to do. Making it easy for people is the key.

I wonder how many organisations this financial year will give each of their people a Carbon Credit Voucher from RedBalloon to celebrate their results and as a token of their commitment to the environment.

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  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
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Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
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  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.


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