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Defining Terms of Employee Engagement

Some of my colleagues attended an event last week on Employee Engagement. The speaker asked who ‘knew what employee engagement was?’ Only 5 of the 60 HR professionals attending put up their hands. Either they were too shy to say or this is not a priority to truly understand employee engagement. Yet more than ever we want more from people…to be successful in business employee engagement is paramount.

I learnt way back in my Ansett days that there was no point in spending a bunch of money on advertising if your people are not delivering the same message consistently. ie don’t advertise great service if your staff are not delivering consistently great service. I also learned that lip service from ‘management’ does not make an engaged workforce.

I came across this quote recently.

“Research indicates that while values and cultural attitudes provide a foundation for employee engagement, to drive performance and results, there must be a clear link between executable strategy and behaviour. Achieving this link is a top priority, and in most cases, the CEO – not HR- appears to be leading the charge.”
Deloitte – The Economist Intelligence Unit 2007.

Commitment to true employee engagement of which reward and recognition are an essential part – must come from the most senior leaders in the organisation. “As the leadership team goes – so goes the rest of the organisation.”

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@naomisimson

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  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
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