Main navigation

I was asked recently to share from my experience about

How do you encourage employees to be creative and innovative?

This is just a bit about what we’ve learned and what we do at RedBalloon.

My thinking being that there is good and better, and it is a never ending journey to being great. It is a destination that is not reached it is a journey of innovation. Even greatness can be improved upon.

We have a culture of celebration and recognition of innovation. Quoted from the RedBalloon Wiki on the innovation awards:
“To celebrate the ingenuity and efficiency of ideas generated from the team we have our innovation and efficiency awards. You may see things that in your perspective OR from the customers perspective that we should:

    • 1.Stop doing

 

    • 2.Start doing

 

    3.Continue doing …

Guidelines

  • Relevance – does it really matter, will it make a difference to the plan, are customers effected.
  • Be Specific – ask yourself who, what, when, where, how and why?
  • Address the root cause not the symptom – ask why
  • Focus on the what not the who”

This has really worked for us – each of the entries is posted on wiki and as the ideas progress the innovator is kept up to date. It is very transparent so people know that they got heard.

Of course we celebrate these ideas with points towards RedBalloon experiences. (We use the RedBalloon online points technology for this – we do practice what we preach.)

What is your best tip for creating an innovative culture?

Because we have a culture of innovation, good/better rather than good/bad – there is never a shortage of ideas. The trick is being able to choose the best ideas and swiftly and effectively implementing them 110%. Keeping people involved and seeing the deliverables is critical to generating more ideas.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • Each year I look at what it is I want to achieve. And how I want to contribute. I also build new messages and insights for my keynotes. One topic I’m considering is Influence... how to impact others. This will incorporate personal leadership, but it is far more shifting viewpoints and aligning people.  This is what I’m working on at the moment.  What are you planning for 2018?
  • Looking good team! #BRG #kickoff
  • Oh it’s all about #BRG and 2018 for the next few days ❤️ Love to plan 💙Love to dream @redballoon @getredii @davidchristopheranderson @wrappedbyredballoon
  • Loveit @redballoon and this is what we do for our day job!
  • This means I’m back in the office today 💙 but looking at the #barrierreef from the sky gives a different perspective. That’s what I plan to bring to The Big Red Group team this year! #BRG

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email