I sometimes sit here and think that I am in the most competitive market on the planet. You try launching a new gifting concept when many people resort to retail gift vouchers when they are selecting ‘that special something’ for someone. “No” I silently scream, we have got enough stuff, give them something that they want to do rather than something that they will have.
But we are managing to get by, we have found our place in the world where our competitors Myer and David Jones don’t play. But I was asked recently about how to differentiate a business in a highly competitive market, it got me thinking about the essence of a business.
Some businesses late to market, thrive. Reading “Built to Last” by Jim Collins will give you enough evidence on that one.
I know we keep a healthy eye on trends in gifting, but it in no way consumes us. Others might try to emulate what we are doing, but it is the intangible things that cannot be copied. We have found that it is who we are that makes the difference. It is the team members who every day live our values that get people talking about us….quite frankly it is priceless and no amount of advertising can do the same.
“…..I think that the experience of having a complete stranger go out of her way to assist me in the way that your organisation did was probably even more of a reward than getting the voucher back. In this day and age, customers are rarely given the support and assistance that Erin provided to me – it was truly appreciated and will be long remembered.
You are an extremely lucky company to have an employee as diligent and helpful as Erin working for you. I would like to extend my very deep appreciation and thanks for the assistance that Erin provided.
John Massey”
Competitive advantage comes back to people, their ingenuity, commitment and passion – this is what differentiates an organisation.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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