Main navigation

This is not a lesson in grammar (though it is one of my personal bugbears – when I see a sentence ‘Company X are doing…’ versus ‘Company X is doing ….’)

I am concerned about the current debate regarding workplace legislation and its potential impact. It would be a disaster for Australian workplaces to return to a ‘Them versus Us’ attitude. The bosses versus the unions – have we not moved forward at all? And that is what this legislation looks like to me.

For eight years my total existence has been about creating an organisation based on a clear sense of shared purpose. Not ‘the bosses’ purpose – but a shared purpose. That is that we all – every team members want to ‘change gifting in Australia forever’ this is what brings us together as a singular company.

We recently published the third edition of the Little Red Book of Answers – which lists 105 ways to engage employees… all under the premise that “Happy People – Happy Profits.” The contribution engaged employees (shared purpose) make to bottom line performance is evidenced in this book.

I invite Julia Gillard into the RedBalloon work place…. Come and see for yourself when people are all pulling together…. Focusing on the customer experience… rather than ‘what’s in this for me’. There is no ‘me’ in company… it is all about ‘we’.

There is no other place on the planet that I would rather be than in Australia right now. Seven out of 10 of our major trading partners are in recession. However,  we are in no way near the circumstances of those economies. We have superannuation… and whilst the value of funds has been decimated … Those employed still continue to pay into funds every day. And those funds are looking for good investments, and there are many to be found.

So when I look to the greater community that I represent – our 900 suppliers, the single message from them is ‘please just keep sending us business’… this is Australian companies looking after Australian customers. More people will do things domestically than they have in years.

It is our chance to strengthen Australian businesses, to innovate and invest – we want to focus on not merely surviving but thriving. So please let us get on with it, working side by side with our teams to create strong robust businesses. We want our energies focused externally – not worrying if a union official is knocking on the door to stop us doing what we do best.

We are one company – we are one country…let’s work together singularly rather than against each other… This is a new era of opportunity.

PS you are most welcome to a free copy of the new Little Red Book.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • The idea is 1% the follow through is 99% of where success comes from #Monday #thoughtstarter
  • When a shark catches up with two dragons... #dragonsden #sharktank @wpc_sydney thanks for hosting us Peter & Bec Higgins such a coup for Australia @destination_nsw
  • Sunday morning sleep in! Oh yeah #buddies #dogs #dogsofinstagram
  • When you are on the 📺 with a great #Entrepreneur buddy! Congrats @davidbitton2000 love your work! Okay so I love your food more 🇫🇷 😉 @studio10au @ten_insider
  • Just can’t quite catch that 🔴 Jack you can do it! #weekend #playtime


download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email