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The end of financial year is fast approaching and like my colleagues I am focused on finishing this years plan; as well as creating the RedBalloon plan for 2013 and beyond.

This does not negate the fact that I still need to keep doing all the other things that I do. In the last few weeks I have been in Adelaide, Sydney and the Gold Coast for speaking engagements…  enjoying myself sharing what we have discovered about customer intimacy and the employee experience –including how the are intrinsically linked.

I have been to three educational / networking events; as well as lending my support to three of my ‘other’ activities, including the ‘Best Buddies’ board meeting, the ‘Sydney Sings’ Choir practice and attending a meeting with ‘Good Return’. I attended four dinners as well as did one radio interview called Women in Business. Some how I managed to squeeze in some customer visits in Melbourne, as well as see  a wonderful exhibition of Fred Williams work – at NGV Federation Square.

This week I must focus on finishing off my personal promises ie ‘KPIs’ as well as write some blogs on the events I have been attending. This has to happen between the back to back meetings at the office – before I switch to working remotely for a few weeks – as I travel to a conference overseas.

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  • This is really living in the world of your customer #virtualexperience #granddesign #vr 🎈
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓


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