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The end of financial year is fast approaching and like my colleagues I am focused on finishing this years plan; as well as creating the RedBalloon plan for 2013 and beyond.

This does not negate the fact that I still need to keep doing all the other things that I do. In the last few weeks I have been in Adelaide, Sydney and the Gold Coast for speaking engagements…  enjoying myself sharing what we have discovered about customer intimacy and the employee experience –including how the are intrinsically linked.

I have been to three educational / networking events; as well as lending my support to three of my ‘other’ activities, including the ‘Best Buddies’ board meeting, the ‘Sydney Sings’ Choir practice and attending a meeting with ‘Good Return’. I attended four dinners as well as did one radio interview called Women in Business. Some how I managed to squeeze in some customer visits in Melbourne, as well as see  a wonderful exhibition of Fred Williams work – at NGV Federation Square.

This week I must focus on finishing off my personal promises ie ‘KPIs’ as well as write some blogs on the events I have been attending. This has to happen between the back to back meetings at the office – before I switch to working remotely for a few weeks – as I travel to a conference overseas.

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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