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Naomi Simson

Last week was too busy to even write what was coming up – apart from all the great RedBalloon events and meetings, we held the inaugural mentoring weekend in the Blue Mountains.

Over the 2 days and three nights we worked through the ‘Entrepreneurial Cookbook’, had one on one sessions and challenged each other to ‘what could the world look like’. I completely enjoyed getting to know – and experience the thrill of being inside other businesses. I was truly fascinated by how their business models worked, and how passion and determination has had such a big hand in the creation of their enterprises.

I’m excited to see how each of the participants puts into practice what they learned, discovered and experienced… we are going to regroup in a few months so we can check in on each other.

This week

Monday: One on One’s
Company Meeting – Speaking engagement for RAMS
EBusiness conference in Sydney
Final review of new book before printing
Work on personal promises (to participate in the RedBalloon On the Edge of Glory theme)

Reader Interactions


  1. What an absolute privilege it was to be a participant in your Inaugural Mentoring Retreat – a definite PIVOT both personally and for my business… A precious opportunity to spend quality time with amazing people and inspirational businesses owners.
    I never thought work could be such fun – haven’t laughed so hard for a very long time.
    Forever grateful to you Naomi, Philippa and all RedBallooners.

  2. What a great opportunity for small businesses to be apart of. The “Entrepreneurial Cookbook” was a great breakdown on how to build your business on a strong foundation of Values, Passion, Strengths and Purpose. Once you know what you really stand for as a person and a business, nothing can get in your way. I’m happy to be apart of a great network of new friends and mentors. Thank you for all the laughs and inspirations. My cheeks have not had a workout like that in several years.
    Thank you to Naomi and Phillipa for putting on a great event, especially the Cruise Director for entertaining us after hours 🙂
    The future is looking very Juicy……….and Bellagio! 🙂
    Always and forever, Lucy Lollio
    Juicy Jewels

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Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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