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Naomi Simson family

I have had a few weeks off with the family.  A complete break it is important to recharge. I’m back and ready for another big year at RedBalloon… I have had  a quick look at the diary and I see that I will be quite busy….

This Week

Monday: Interview with The Age  – and reconnecting with everyone in our one on ones

Tuesday: Speaking engagements for Dell and another for Deloitte… then a photo shoot with Pete for Latte Magazine

(I notice that my episode of Secret Millionaire will replay at 7.30pm Tuesday on Gem free to air channel – I blogged about the filming in late 2009)

Wednesday: Celebrating Australia day on the Harbor with friends

Thursday: Judging session for Qantas eXcel peoples choice awards

Friday: Meetings in Melbourne (and the Australian Open men’s final on Sunday)

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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