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It is pretty great spending time hanging out with entrepreneurs. And last week I got both ends of the spectrum. As a advisory board member to Heads Over Heels we spent the morning planning and discussing the best way to support women as they grow their enterprise.

Thursday evening was the Eastern Region E&Y Entrepreneur of the year event – and as I sat listening to the amazing stories of resilience and achievement I thought ‘Oooh I really need to keep playing a bigger game’.With the likes of Imelda Roche AO, Roche Group being acknowledged as a Champion of Entrepreneurship and Social entrepreneur Ronni Kahn, OzHarvest goes on to compete in the national program.

And we launched our Father’s Day campaign… which is fun (and all too true) see below.

This week

Monday: One on Ones
Tuesday:
Lunch and Learn at RedBalloon with National Telstra Business Woman 2011 Catherine Burn, EO event with Tessa Marshall
Wednesday:
Voiceless judging & Speaking engagement for MH Carnegie & Co
Thursday
: CBA Women in Focus in Noosa (on debating team – ‘Yes women can have it all’)
Friday:
Women in Focus continues.

 

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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