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Naomi Simson events boat

Last week was frantic – but fun. I do think I thrive on being chaotically busy. Three speaking engagements in less than 24 hours… Lucky each was on a different topic and well prepared in advance otherwise I might forget where I am.

I was reminded this week that more than 50% of women over the age of 45 have less than $8000 superannuation – which means no matter what, they will be dependent in their old age, either to a partner, family or the state. I think we need to consider how we can continue to have women contribute to their superannuation even if they have a career break for a few years while they raise children. Flexible work places spring to mind.

Great to hang out with the team and race on the Harbor on Friday evening in the America’s Cup Yachts (a new experience coming to RedBalloon). So much fun.

This week:

Monday: Goldwell state conference – Sunshine Coast Queensland

Tuesday: RedBallooner newbies breakfast (with buddies) and  a Lunch and Learn  for the team at RedBalloon with Roger Montogomery

Wednesday: RedBalloon board Meeting

Thursday: RedBalloon strategic offsite

Friday: Telstra awards Cardinia Victoria

Reading What makes us tick by Hugh MacKay

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  1. Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

    Thanks

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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