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Naomi Simson events boat

Last week was frantic – but fun. I do think I thrive on being chaotically busy. Three speaking engagements in less than 24 hours… Lucky each was on a different topic and well prepared in advance otherwise I might forget where I am.

I was reminded this week that more than 50% of women over the age of 45 have less than $8000 superannuation – which means no matter what, they will be dependent in their old age, either to a partner, family or the state. I think we need to consider how we can continue to have women contribute to their superannuation even if they have a career break for a few years while they raise children. Flexible work places spring to mind.

Great to hang out with the team and race on the Harbor on Friday evening in the America’s Cup Yachts (a new experience coming to RedBalloon). So much fun.

This week:

Monday: Goldwell state conference – Sunshine Coast Queensland

Tuesday: RedBallooner newbies breakfast (with buddies) and  a Lunch and Learn  for the team at RedBalloon with Roger Montogomery

Wednesday: RedBalloon board Meeting

Thursday: RedBalloon strategic offsite

Friday: Telstra awards Cardinia Victoria

Reading What makes us tick by Hugh MacKay

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@naomisimson

  • This is really living in the world of your customer #virtualexperience #granddesign #vr 🎈
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓

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