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Naomi Simson RedBalloon

I have really appreciated the flexibility that I have in my life when it comes to school holidays over the last two weeks. My daughter came to the office for a few days to assist me transfer all the business cards I have collected to LinkedIn invitations. During the two weeks I was able to mix and match – working at odd times to ensure I had time to be with my fast growing teenagers.

It did make me lament that not all people have this opportunity. My colleague Philippa who is permanent part time and the leader of our communications effort – juggles her hours so that she can have full days with her children and them in holiday care for only a few days –not all employers are like this – but RedBalloon has always been a truly flexible business

I wonder how many parents don’t get to holiday together because with 20 days leave a year each parent must take leave to look after children. Something does need to happen to support parents and the endless juggle.

Margie Hartley and I have made the website live last week (though we have not launched it yet)… we need more individual stories on how people manage their childcare juggle… what are the costs; both financially and the opportunity cost? Please take a moment to share your story.

This week it is all about the corporate team and planning. I am enjoying the work that I am doing with our clients – it is such a privilege to be invited into businesses to work with them on their programs – whether it is incentive programs or recognition systems.

Our engagement capability workshops are about to start in Melbourne this Wednesday – as we tour the country – my colleague James Wright will be delivering what we discovered with AltusQ in the research we did at the beginning of the year. Let me know what you learned – if you have have a moment to attend.



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  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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