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Naomi Simson friends tv kochie

Last week at RedBalloon we were full of the joys of Christmas. The IT team hosted our final company meeting of the year and were massively creative with their festive theme ; including beaming in their colleague Dave from Perth to have him appear in a cut out Santa via Facetime – (I guess you had to be there).

As part of the planning process and moving my role to be Founding Director I needed to update my job description in line with our new format. This is the job description I came up with:

  • Vision, values, alignment
  • Strategy development and direction
  • Spokesperson & Brand ambassador
  • Mentor & coach, role model and sounding board (for RedBallooners throughout the business) – accessible daily
  • Accountable for the brand experience – customer, employee and stakeholders  – accessible daily

I was sad to miss the launch of the book True Leadership by Lisa Rubenstein… the week got a way from me.

Though I did attend the Dell Women’s Entrepreneurship evening on Tuesday as well as attend the wonderful drinks function at the home of the founder of Anywhere Travel in Vaucluse (very special to be in someone’s home for a business event).

Thursday I delighted in sharing lunch at Fratelli Fresh in Bridge Street with many of the regulars of Kochies Business Builders TV program. I really enjoyed the vivid debate on many topics from retailers to interest rates.

And in between all that I was with customers both in email and on phones supporting our customer experience effort at this busy time. (So excited that we added close to 25,000 to our BHAG last week alone… YAY!)

This week

Monday: Lunch with Matha Stewart and Dinner with George Clooney… not quite – but we will see how the day pans out at the Growth Faculty Leadership conference.
Briefings for upcoming speaking engagements
Premier for the Mission Impossible in Melbourne
Business Round Table in Melbourned
Writing, (or Customer experience emails)







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  • Friday night drinks in the @redballoonexperiences #Perth office. Celebrating nearly a decade of prooving what flexibility really is! Love your work Dave! 🍹🍺🎈
  • Finding out what I look like in the small screen 📺
  • Friday inspiration! So true, the words you use define your reality. If you say can't, you can't; if you say you can you could! It's always worked for me. 💃
  • He likes to keep an eye on me... especially when I'm cooking dinner #dexterdog 🐶
  • Magic morning! Love my morning walks. #home #sydney 🌅


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