RedBalloon, Redii, Ready to Soar, Live What You Love

everything Naomi

As an Australian businessperson, blogger, and entrepreneur, Naomi is the founder of RedBalloon and co-founder of the Big Red Group.

As the online retailer that pioneered experiential gifting in Australia, RedBalloon has now delivered more than 4 million experiences. It continues to connect customers with almost 4000 unique experiences sourced from more than 2000 business partners across Australia and New Zealand. The Big Red Group is the parent company of RedBalloon Australian, RedBalloon New Zealand, Marketics Albert AI,, Wrapped, and The Huddle.

the big red group brands

Ready to Soar

Published in 2016, Ready To Soar is a guidebook to help people start their businesses

At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea, you think it might have potential — perhaps people will even spend their hard-earned cash on it … if you could just get started. In Ready to Soar, I show you how to develop your brilliant idea into a thriving business. I wrote Ready to Soar because I want people to start their businesses with their eyes wide open so that they don’t get blindsided. Whether you want to make oodles of money, help create a better world or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual roadmap for success. You’ll be challenged to think through things that might never have occurred to you, I do reveal the questions I wish people had asked me all those years ago. Ready to Soar will help you turn your dream into a reality. You can grab your copy here: Wrapped (Signed Copies), on iBooks and on podcasts: Apple, Dymocks. Are you #ReadyToSoar?

Live What You Love

A best selling book about when passion and purpose change your life.

If there is one thing we all have in common, it’s that we’re “time poor” (and I know that even more now being a part of the team for Channel Ten’s Shark Tank Australia). Time is our most precious asset – we are all given only 24 hours a day so how you choose to spend those precious seconds, minutes, hours, days and weeks will ultimately determine your sense of well being or success. I know your pain, as it is mine too. The hardest thing I have had to do — ever — is to make the choice on where I spend my time. So many choices: education, reading, events, socialising, let alone work, family, friends and fitness. And there’s so little time. And now I am presenting you with a new book to read… if you buy it will you read it? I wrote Live What You Love to inspire you to choose it over the others on the pile next to your bed. If you choose to spend some of your precious time investing in reading this book, you will be far better equipped to make great choices for your life and your future. If you give your time to discovery, you will reap the reward… whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. This book will make a difference towards living a life you love. I know if you take the time, contemplate the words, make them your own and do the exercises I have included, your experience of life will shift – and you will have a few laughs along the way. You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose.. Grab your copy here: Wrapped (Signed Copies) or on iBooks plus I’ve also set up a LinkedIn group so that people can share their stories on about how they have put into practice #LiveWhatYouLove.

The Big Red Group

The Big Red Group (BRG) is all about business success. We know how difficult it can be to grow and scale a business.

The BRG provides management and services to its subsidiaries RedBalloon, Redii, Wrapped and The Huddle and is the representative of Albert in Australia and New Zealand. Each of these entities deliver services to business owners – whether it is marketing and online retail, helping employees thrive or education and information programs. BRG companies are focussed on the success of other businesses. To find out more about The Big Red Group visit


Founded by Naomi in 2001, RedBalloon is an online experience gift retailer based in Australia.

They are considered the pioneers of experiential gifting in Australia and New Zealand and have been ranked in the Top 50 Employers by Business Review Weekly from 2009 to 2013. In 2012, they were No. 2 on Business Review Weekly’s list of the 20 most popular places to work in Australia. To find out more about Redballoon visit


Redii was born out of 5 times ‘Best Place to Work’ and Australian SME success story RedBalloon.

Starting its life as the internal software built to support RedBalloon’s employee framework. In 2014 Naomi, along with a few of the original RedBalloon team founded With a vision to support other SME’s to grow; through harnessing the power of their greatest asset, their people. To find out more about Redii visit


Curating a colourful marketplace for unique, personalised and innovative products.

Colour plays an important role in our world. It can sway thinking, change actions, and inspire reactions. It can irritate or soothe the eye; raise the heart rate; suppress, or increase, the appetite. Colour also helps express who we are, and how we want to be perceived by others.
As a form of communication, colour is powerful as it speaks all languages. Just imagine a monochrome world – for one, traffic intersections would be chaos! Colour really matters.
Aside from practicalities, colour conveys enormous meaning. Yellow is the colour of positivity and joy; while green is the colour of life and is thought to have healing properties. What about gold, orange or even rainbow?
Sometimes the right colour can be difficult to find. When you know that you want – whether it’s the perfect shade for a new home renovation, or a meaningful item in someone’s favourite hue. And that’s why we see a rainbow of opportunity in delivering the right colour to the right place at the right time.
And it doesn’t have to be hard or costly. We’re curating the best of the best; sourced from local small businesses, hobbyists and artisans around the world. Join us to discover what might ‘colour your world’ each week you will see the world of colour emerge.


Introducing Albert™, the World’s first and only Artificial Intelligence Marketing Platform.

Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform, delivered by Marketics for Australian and New Zealand Enterprises. Built from the ground up using AI he is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels, paid and nonpaid, including email, mobile, social, search and display.

Albert removes the complexities of modern marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. Albert is busy continuously learning, maintaining constant optimisation and analysis of your campaigns, answering questions you may never have thought to ask and freeing you up to focus on higher value problem solving.

The Huddle

A collaborative online community dedicated to helping small businesses reach new heights.

The Huddle exists as a community to inspire and enable business owners to grow their businesses and be great employers. Calling not only on Naomi’s experience, but also the experience of her extended business network, the Huddle curates content, insights and education programs in a peer-to-peer supportive environment. Join the conversation inside The Huddle here.