Mission Statements

Naomi Simson

Mission Statements Purpose and Values

Mission Statements and Purpose Statements help align the team.

Business owners who take the time to create a mission statement based on the purpose, passion and vision of the business will find that it is easier to connect employees and stakeholders to why you do what you do.

I have a number of ways to come up with the right words to describe the vision. But the first question to ask is why are you in business and who do you make a difference to?

A mission statement embodies why you are in business, what business you are in and how you will go about it. People who do not know you will read it and know what the business stands for. In this series of blogs I write about purpose, mission, vision, values and how we brought it all together.

A mission statement is clear, short and can be understood by those outside your industry.

Catch up on the Mission & Purpose blog posts

What new thing did you do today?

What new thing did you do today?

Life is too short to miss out on new experiences; routine can be wonderful but new things stimulate our creativity, conversation and the richness of life.  What have you got on your ‘one day some day maybe’ list?… What is it that you have always wanted to do but have...

Two buddies on the way to work

Two buddies on the way to work

I was back in the office today after taking a few weeks off to celebrate Christmas and New Year and I could not resist taking this quick video of the 'boys' coming to work. Dexter as Head of Security at RedBalloon has an apprentice - known as Charlie Bear - for...

Goldfish don't have smartphones

Goldfish don't have smartphones

According to the National Center for Biotechnology Information, at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. A goldfish has the attention span of 9 seconds. The big...

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