A COLLECTION OF POSTS ABOUT
Marketing
The Marketing Profession Is continually evolving
Staying on top of Marketing trends is exciting but challenging.
My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.
Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.
Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.
Please enjoy this selection of blog posts and if you get a moment let me know what you think.
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Catch up on the Marketing blog posts
Making Facebook Ads work for your business
How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is - or should be - front of mind for many business owners: Facebook Marketing. Ben Simkin, founder of BusinessNET and Facebook Marketing...
What stories did the mothers of entrepreneurs tell them
The Worst Advice our Mothers gave us As Mother's Day inches closer - this Sunday 14th May - it is time to reflect on the contribution our mothers have made to us. I thought I'd ask some fellow founders, to share what was the worst advice (or blatant lies) you've ever...
Rhythm in Business
My advice? Create rhythm in your business and life My husband (of five months) took me aside last week and said “I do know that this is just the way our life is - you are running a million miles an hour, committed to supporting business owners in their commercial...
#SocialMedia Do’s and Don’t’s
Social Media Do's and Dont's Social Media (all forms) is often lauded as the great promotional tool for business. Yet often it is misused and misunderstood. If you think about it as a conversation, that is both listening and talking tool then the value is so much...
Best Advice: Persistence (from Live What You Love)
Persistence - extract from Live What You Love When asked to contribute to this special LinkedIn Influencer content edition - I knew I had to share some of what I have written in my about to be released book "Live What You Love" I headed it up "Best Advice: Get in the...
Best Advice: Discover What Is Inside the Book
Book designers are very clever – whenever I walk into my local book store, I am enticed to pick up a variety of wonderful volumes. The vividness of the cover, the style of the title, words all reach me before I have any idea about what is in the book. This was not...
Advice: If It’s Meant to Be, It Is Up to Me
I was asked by LinkedIn in the 'Influencer' program - "What is the best advice I have every received?" Now there are many people who ask me that - a lot and I do believe that the wisdom is delivered to us when we most need it. My life is much different now than it was...
Eleven essential talents for marketers
The great game of business is all about change. It is about adapting to the environment – listening and responding to all stakeholders. There is no doubt that this century marketing is forever different. People do not want to be bombarded with messages that are not...