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Sometimes when I present my business card at a meeting – people giggle at my title. ?So what does a Chief Experience Officer get up to?hee hee?? I made my own version of CEO because it suited me.

I was reading in the current edition of Inc. Magazine about the titles people are given in start up and fast growing businesses. Smaller organizations will often give bigger titles so they as an organization appear bigger to the external world. As a result the article continues ?Many people prove to be unqualified for their jobs, employees begin to comb the internet to find out what people with similar titles are being paid. The result is wide spread disgruntlement over the relative size of their pay cheques,? says Bill Coleman from salary.com. ?Indeed, a recent survey by salary.com found that nearly 80 percent of employees who claim to be underpaid are actually overpaid, fairly paid, or holding titles that do not match their jobs.?

?About 30 percent of those respondents most likely were over titled? according to Coleman. ?A lot of managers out there don?t manage anybody or anything.?

We may or may have not got this right in our business. One thing we have done is to enjoy the titles we give people to have some fun with it. We do have someone with the title Ghost Buster, a team of Pleasure Relations consultants, A Boiler Room Boss.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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