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Peter Gosnell of the Daily Telegraph picked up the story of the finalists for the 2006 Telstra Business Awards. I am so excited that we have been named a finalist. (The awards will be announced on 18 August – will keep you posted.)

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Online gift retailer RedBalloon Days has been chosen as one of the 22 NSW finalists in the Telstra Business Awards.

Founded it 2001, RedBalloon Days sells experiences on the internet. It could be a wine tasting in the Hunter Valley. It might be a thrilling ride in a high-powered jetboat across Sydney Harbour. Or it could be any of the other 1500-plus experiences the website has to offer.

The business provides gift vouchers to individuals, as well as corporate organisations who use vouchers for incentive programs, reward and recognition initiatives, as well as long-term service and various customer loyalty programs.

The business is the brainchild of Naomi Simson, who based it on a British business with similar model.

Ms Simson won Westpac’s Entrepreneur Award in the 2005 NSW Champion of Champion business awards.

RedBalloon which also operates in New Zealand, has won acclaim in fastest growing start-up business categories and was the 2004 & 2005 winner of the Hitwise award for the most online visitors in the gift and flowers category.

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