Jun 13, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
Jun 11, 2019 | Experience Economy | Author: Naomi Simson
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experiences represent. The Big Red Group (the business I co-founded in 2017) has...
Jun 5, 2019 | 1. Entrepreneurship, Big Red Group | Author: Naomi Simson
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so many commercial messages bombarding consumers every day, the key element to online success and attracting customers is in building trust. What you stand...
Apr 23, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...
Apr 8, 2019 | Experience Economy | Author: Naomi Simson
Here is a startling fact (for anyone over 30), 50 percent of the world’s population is going to be under 30 by 2025, and will make up two thirds of the global workforce. Baby Boomers are passing their wealth onto younger generations (or spending it as fast as they...