Who is driving the customer experience at Boeing? Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking ‘will it survive’? The customer experience and the brand reputation are being...
Five lessons on working with purpose This is the first time in a year that I have had no internet. I struggled with it at first, but the time ‘unplugged’ has proven to be most valuable. I brought one book along on this trip – Inspired Inc (which I consumed with...
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experiences represent. The Big Red Group (the business I co-founded in 2017) has...
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...
