Coming up this week 28 March 2011

Coming up this week 28 March 2011

At some stage this week we will pass the half way mark on our journey to achieving the RedBalloon BHAG (Big Hairy Audacious Goal)… there will be spontaneous celebrations in Pyrmont I’m sure. I gathered from the team last week ‘a one in a million story’ what it means...

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A ‘luxury’ brand experience.

A ‘luxury’ brand experience.

I am fascinated by how organizations personify the brand experience.  It is often so hard to get it right. One thing is promised in advertising but the in store experience is completely different. Company owned stores, however should ‘in theory’ have a far better...

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One more step towards a balanced board room

I remembering hearing once “if you win the rat race – you are still a rat”. Not sure why that pops to mind as begin to explore the process of becoming a director on a publicly listed company. “If you can’t beat them join them” might be more apt. I have discovered some...

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Coming up this week 21 March 2011

Coming up this week 21 March 2011

Last week was full of colour and excitement. I got to experience the shear variety of activities RedBalloon offers – from visiting our Jet Fighter supplier (they have a special on at the moment) – to indulging in our newest massage experience (worth a blog on it’s...

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