Five lessons From Legendary Brands

Five lessons From Legendary Brands

Lessons From Legendary Brands I’m at the Marcus Evans CMO (chief marketing officer) Summit on the Gold Coast – listening, and learning. Richard Sauerman told us today he ‘does not want to tell us how to suck eggs’. When marketers speaking to...

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Wisdom From Richard Branson On Brands And People

Wisdom From Richard Branson On Brands And People

Wisdom From Richard Branson Richard Branson has been in town this week… and I was interested to learn his insights into the importance he places on the people working for the Virgin brands. This was the first question asked at the Business Chicks breakfast on Monday:...

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What To Wear To Work

What To Wear To Work

What To Wear To Work I was reading an article recently in HR Daily about what to wear to work. Kind of interesting that it is a topic of discussion in an HR publication. My first job when I graduated from university, as a naive young graduate (1984) was with IBM (in...

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