A view from within….

A view from within….

Today is an exciting day for RedBalloon – we have been named one of BRW’s top 10 Great Places to Work. I have been asked today by the media about ‘how did you do it and why?’ The answer is simple – it makes commercial sense and I too love...

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Where is the opportunity for 2009

Where is the opportunity for 2009

According to a survey by Ernst & Young – presented by Jon Dobell Managing Partner, Strategic Growth Markets… CEO’s see growth coming in 2009 from: 45.4%     Expand into new geographies 36.3%     Target one particular market segment 27%        New...

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Too engaged…?

Too engaged…?

I was contacted recently by a woman who questions whether someone can be ‘too engaged’ with an employer. I went back to her and clarified what does ‘too engaged look like’. She described it as ‘a person who stuck their nose into...

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Loud and Proud for the brand

Loud and Proud for the brand

Working for a small unknown company can have its advantages – People don’t yet have a story in their head about what that brand means to them. [It was a really turning point for RedBalloon when at social events I no longer had to describe what RedBalloon did. In...

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What Jungle Surfing really is..

What Jungle Surfing really is..

I’ve taken some time off during school holidays. To be with the family… but of course, I cannot help being the ‘chief experience officer’ even on holidays… So I tried some of our more unique experiences in Far North Queensland. Some of...

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History
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