I look but cannot see.

I look but cannot see.

I write this blog as I sit on an aircraft on my way to Melbourne to present on the power of Employer Branding. I’m seated next to a thirty-something mother and her young pre-schooler. The child reads aloud from his book… the mother flicks through the in-flight...

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Five mistakes businesses make in a recession.

Five mistakes businesses make in a recession.

I had the pleasure of listening to Darren Shirlaw this week – founder of Shirlaws business coaching. He shared his thoughts on the current economic climate and what businesses could do to come out ‘one top’. He noted that there is nothing...

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An old one still worth remembering.

An old one still worth remembering.

Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t know your company. I...

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