Advertising has its place…

If you’ve heard me speak – you know I am quite open about why I believe our business continues to grow rapidly… even though advertising has not been part of the marketing mix. We just completed some brand research with Nielsen and found that there is...

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Three steps to passionate people.

Three steps to passionate people.

I was at the Ernst Young Entrepreneur of the Year National Awards last night….and now I have a new business idea… bottled energy. If could harness the excitement in the room. The positive energy…makes you believe that you can do anything. The stories...

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Give them something worth saying. Purple Cow

Give them something worth saying. Purple Cow

Inspiration from Purple Cow Seth Godin may have written the book Purple Cow – and the need for businesses to stand out, but the concept has been around for a very long time. Who was it who said there is no such thing as bad publicity – not sure if that is...

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Psychological Recession

Psychological Recession

I don’t know about you but I’m pretty confused… some days all the news reports are great ‘Australia is robust and will weather the storm’ other days it is all gloom and doom. The reality is that no one really knows – how deep, how...

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