Advertising has its place…

If you’ve heard me speak – you know I am quite open about why I believe our business continues to grow rapidly… even though advertising has not been part of the marketing mix. We just completed some brand research with Nielsen and found that there is...

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Three steps to passionate people.

Three steps to passionate people.

I was at the Ernst Young Entrepreneur of the Year National Awards last night….and now I have a new business idea… bottled energy. If could harness the excitement in the room. The positive energy…makes you believe that you can do anything. The stories...

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Psychological Recession

Psychological Recession

I don’t know about you but I’m pretty confused… some days all the news reports are great ‘Australia is robust and will weather the storm’ other days it is all gloom and doom. The reality is that no one really knows – how deep, how...

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Better than Cash…

Better than Cash…

We’ve seen the results at RedBalloon – according to our recent Hewitt Employee Engagement Scorecard – the 97% we received is far above the Australian average of 54%. Like any growing business – we don’t have cash to splash… it is...

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