Listening to customers

Listening to customers

Listening to customers is a constant. It is becoming harder and harder to listen to customer – because they are wanting to be heard in so many different ways. Have you heard of the ‘Gold Fish Principle’? It’s not new but it is worth being...

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First Impressions.

First Impressions.

I have quoted the figure that a third of people will decide in their first month when they are going to leave an organisation in this blog before.  Yet the numbers I got from the Human Capital Institute are even more alarming. It claims that 87% of new employees make...

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Seven measures of employee engagement.

Seven measures of employee engagement.

The Human Capital Institute was founded in 2004 in the US and has around 115,000 members in 60 countries – Allan Schweyer, the Executive Director shared some insights with the participants of the recent Brand Engagement conference in New York which I attended last...

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What is Brand Engagement?

What is Brand Engagement?

I’ve just been at the Brand Engagement conference in New York, and there is much discussion about its definition. After attending many sessions (which I will share with you over several blogs), I was left with the idea that ‘Employees are the new...

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Success to Significance.

Success to Significance.

It’s all about the why. Simon Sinek is a consultant based in NY who worked out after some years of operating his small consulting practice – that he needed to establish ‘why’ he did what he does. And since he has discovered why he has been in...

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