Pearl of wisdom from Homer

Pearl of wisdom from Homer

Gallup Organization talks about the cost to business of disengaged employees that is that employees aren’t just unhappy at work; they’re busy acting out their unhappiness. Every day, these workers undermine what their engaged co-workers accomplish....

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What do customers say about you?

What do customers say about you?

Have you heard of the ‘Gold Fish Principle’? It’s not new but it is worth being reminded that many businesses treat customers as fish, that is as if customers had no territorial memory. The business focussed solely on current transactions and gives...

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Turn your Brand message into a Brand mission

Turn your Brand message into a Brand mission

I have been a fan of Don Peppers and Martha Rogers for many years. They wrote the book ‘The one to one future’ about the power of customised and personalise communication in direct marketing, ten years ago which was the early days of digital print. But...

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Unreasonable George…

Unreasonable George…

You may have come across these before. I had a very challenging day yesterday and I had to remind myself that ‘if it was easy everyone would do it’. So I pulled out these quotes from George Bernard Shaw to remind me of what it takes. “The reasonable...

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First Impressions.

First Impressions.

I have quoted the figure that a third of people will decide in their first month when they are going to leave an organisation in this blog before.  Yet the numbers I got from the Human Capital Institute are even more alarming. It claims that 87% of new employees make...

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