Who owns the brand?

Who owns the brand?

Conversations like this take place every day – everywhere – and most marketers have no idea that they are going on (nor how to encourage them). Yet what one customer says to another potential customer is way more powerful than any brochure that they can...

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Leadership is trusting those around you.

Leadership is trusting those around you.

I heard a fantastic story today which reminded me of the importance of trust in business. The woman who shared the story worked in marketing for years and was a senior marketer for a car manufacturer. She always had to get sign off for her campaigns from her boss (who...

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Getting Fit to raise money for kids.

Getting Fit to raise money for kids.

I’m quite concerned that I will make a fool of myself in Martin Place on Friday 14th September, because I’m not as fit as I once was. RedBalloon has entered a team (as well as sponsored) the Foxtel Laps to raise money for the Murdoch Childrens Research...

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Five Office activities people dislike.

Five Office activities people dislike.

Love Recruitment did a survey of its clients to find out what bothers people the most in the office. Given my curiosity about employee engagement, these are things I had never really considered. If people just want to get on with their day there is a lot of...

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